About Us

What is Morning Spell?

Our coffee and store is a blend of magic and science — ingredients that nurture the brain, and products that help you create time and space in the morning.

The "Where"s and "Why"s

Morning Spell was created in sunny southern California by creatives and morning magic makers who are obsessed with sinking into the day with ease, clarity, focus, and energy. We ebb and flow with the moon, we rejoice with the sun, and we cultivate mornings to be a source of energy, not a source of stress.

The normal coffee narrative isn't great

The traditional narrative around coffee is it’s a drink to be consumed in a hurry because we have something more important to do, or somewhere to be — a means to an end.

Creating a sacred time and space for coffee to pause and set intentions for the day - even if it’s only 5 minutes — can make all the difference before you head out into the world (or your home office.) It’s not about the time spent drinking it, it’s about being present and intentional with that time. Mix that with mushroom blends that supercharge your brain, and it’s a recipe for a successful day.

Come join us, brew some coffee, and sit for a spell.

On a more practical level:

We’re seriously obsessed with coffee. That is all.